:: Purerugs ::


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The finest natural rugs,
handcrafted in Buenos Aires
with pure Argentinean hides.

Pure was founded in 2002 in Culver City, California.
While we're based in the United States, production
and quality control is done by our leather experts in
Buenos Aires, Argentina. Our collection is focused on
being simple, yet chic. Natural materials, careful
craftsmanship and high quality hides are the main
ingredients in our rugs.

Starting with cattle raised naturally on the Pampas
grasslands, each hide is individually selected and
chosen for its softness and markings.

Argentina has been a top producer of leather goods
for hundreds of years. As much as we at Pure
love all that is modern, we know that the old-world
techniques of yesterday are what make our rugs the
finest available today.